The Shanghai wine market is best viewed as a long term investment where innovative visionaries and calculated risk takers will reap disproportionate benefits in the long term compared to late entries. Early adopters of the Shanghai market will better establish themselves and their products at a relatively lower cost than those whom chose to wait for the market place to mature prior to entry.

However, one aspect that RADONDA stresses to the wine producers who want to join the revolution in the wine industry in China, STEP BY STEP. For most , except for very few, it will take time to build its name as even though the Chinese market appears big, in some senses, it is still in its infant stage.